![]() The number of men trimming their pubic hair rose from 40% in 2016 to 57% in 2018, with Gillette claiming over 45% prefer a close shave and 47% a trim.Įnter Gillette’s recently-launched Intimate range, which as it suggests is directed towards men seeking to trim or remove hair down there – also known as manscaping. ![]() And their nether regions, by all accounts, are receiving a similar treatment – and sometimes, or quite often it would appear, a little less than stubble. Men, to the hindrance of razor makers, continue to shun the wet shave in favour of stubble. A trio of products aimed at male pubic hair trimming ![]() It’s nose-neighbours for all as the ‘Hackney uniform’ has escaped Movember and now takes up year-round residence on the upper lips of 20 and 30-somethings blessed with the ability to cultivate one. It evolves even now as the moustache – last popular in the 1970s and 80s (and 90s briefly, thanks to Tom Selleck’s appearance in Friends) – is again a thing. The rise of the hipster in the late 2010s – with their beards, vintage clothes and thick-rimmed glasses – along with rugged and unshaven musicians and popstars, helped to free man’s facial fuzz. This is also seen in shaving soap’s decline, which dropped in value from £83m to £57.5m over 12 years. Traditional products, such as razors, declined by £4.4m on the previous year and have struggled as men – in part driven by celebrity culture – have considerably reduced their daily wet shaving habits. While this value uptick was driven by a 7.7% rise in average pack prices, it illustrates a lucrative and multifaceted sector. Male grooming grew in value by 3.3% to near £800m last year. But it is now more complex, driven and influenced by many changing trends and factors, which is why razor makers, such as Procter & Gamble-owned Gillette, are increasingly looking below the belt to grow sales. That was, arguably, the beauty regime of most men some decades ago. Men’s selfcare has shifted dramatically in a relatively short space of time, and it continues to evolve as certain behaviours become accepted and embraced by men, and also society.Ī quick splash of water, a spray of deodorant and a brush of the teeth. The Grocer New Product & Packaging Awards.Lumina Intelligence: UK Food & Drink Reports.
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